Former Airbnb Executive appointed as Serko’s Head of Unmanaged Travel
David Holyoke will lead Serko’s SME market growth and expansion
Today we announced the appointment of David Holyoke as Head of Unmanaged Travel.
In this role, David will spearhead our efforts to expand our offerings in the SME travel market. Leveraging his extensive experience in corporate travel, David will provide strategic leadership and direction, driving market growth and product innovation. His goals include enhancing Serko’s SME travel products through data-driven initiatives, optimizing the user experience, and strengthening partnerships such as Serko’s successful collaboration with Booking.com.
CEO Darrin Grafton welcomed David’s appointment, “We have already achieved so much in bringing a leading SME travel product to market, highlighting the enormous potential ahead of us. David’s proven track record and expertise will be incredibly valuable in unlocking that opportunity. We’re thrilled to have him onboard and can’t wait to see what he is able to help us achieve in this next stage of growth.”
David brings over 20 years of experience in the corporate travel industry, having held senior leadership roles at Airbnb and Travel Leaders. In his most recent role as Head of Commercial Strategy atAirbnb, David played a pivotal role in shaping the company's commercial direction. He also served as the founding GM for Airbnb for Work, where he built and scaled ventures in the corporate travel sector.
“I am proud to be joining such an innovative and forward-thinking company. I see immense opportunity for Serko in the SME travel market,” commented David Holyoke. “The Booking.com for Business partnership has already demonstrated the power of using data and experimentation to create and deliver a winning user experience, which is crucial for scaling in this segment. I'm excited to help lead the efforts to take this offering to new heights.”
Booking.com for Business, a partnership between Serko and Booking.com, launched in 2022 and now serves over 640,000 registered companies, booking 2.5 million room nights during Serko’s most recent financial year.
