For TMCs, the “Start Online, Stay Online” experience is changing the game in managed travel. With this approach, Zeno empowers travelers to handle their own bookings from start to finish online, reducing friction, streamlining travel management, and making life easier for everyone involved.
In episode 5, Dinesh Kumar, Serko’s Head of Channel Sales, sits down with Senior Technology Solutions Consultant Jess Ogley to share key takeaways on why “Start Online, Stay Online” is essential for modern travel programs.
Efficient bookings mean happier travelers
Corporate travel tools often get a bad rap for being complex and clunky – not Zeno. The “Start Online, Stay Online” philosophy is about making the booking experience as intuitive as a consumer site, so travelers can manage their trips independently. Imagine booking a flight or hotel without needing an instruction manual. That’s what Zeno delivers: straightforward travel management, so users can book, change, and complete travel tasks with ease, leaving them to focus on the trip itself rather than the logistics.
Staying online saves time and money
With travelers able to handle itinerary changes, cancellations, and expenses directly in the platform, TMCs save on the operational costs of managing these offline. This matters especially post-COVID, where the cost of doing business has climbed. Automation in the booking platform cuts out much of the back-and-forth, helping TMCs and clients focus on more strategic travel needs rather than routine support. And for travelers, staying online makes managing unexpected changes simple and fast.
Keeping it connected across the ecosystem
Zeno’s technology integrates smoothly with other tools in a travel program, letting TMCs and corporate clients build a cohesive and adaptable connected ecosystem. Zeno isn’t a one-size-fits-all solution; it plays well with others, meaning travelers and companies benefit from a seamless experience across flights, hotels, rental cars, and more. This level of integration means every part of the journey is optimized for user experience, from the first booking to expense reconciliation after the trip.
Listening and innovating to meet traveler needs
Zeno’s development is driven by customer feedback – listening to travelers and corporate clients through customer advisory groups and feedback channels. This customer-centric approach helps Zeno’s product team test, refine, and improve features based on real-world insights. TMCs and travelers can expect tools that evolve to meet their needs, making it clear that Zeno is built for the traveler, not just as a tool that ticks the boxes.
For Serko, "Start Online, Stay Online” means simplifying corporate travel by focusing on what travelers want – a straightforward, efficient, and connected experience. It’s all about reducing friction, cutting out unnecessary steps, and making life easier for TMCs and travelers alike. This approach is more than just a tagline; it’s a commitment to transforming corporate travel into an experience as easy as booking a vacation – so everyone can spend more time on what matters most.
